Use Design Thinking to Build Commitment to a New Idea

10 years ago two of us started on a major transformation at BT Financial Group. We used an iterative approach to keep the Board and executive teams comfortable and confident with continuing to invest. Over that time, the logic and emotion were joined by data from the increasingly successful customer use of the products and platforms. In this way, we combined agile, lean and user-centered design to bring about a revolution in the way BTFG served its customers

Lean Startup

‘Read it for Me’ turn best selling books into short animated videos. Here’s the one they did for Lean Startup, by Eric Ries

Business Model Canvas

In Lean Startup, the Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

Service Design

A co-created library of recommended reading for service designers. Formal books on service design are few and far between but many of the skills can be found elsewhere, scattered across disciplines. You just have to know where to look